What Is SEO?
SEO is a process of increasing the rank of our website in the google search engine. Means a process that we can use to bring our website to Google’s first page.
If you have any business then you need a website if you do not have a website then understand that your business is going to end soon. Now, from small to large businesses are coming online and people have to buy something, so before coming to store they search online things and then perches from store or ordering online, it makes sense to understand how important a website is for your business.
Now suppose that you have even created a website, it is very important to do SEO (Search Engine Optimization) of that website, because the website you have created is only known to you, but to reach your business, services or product to the people so you have to get your website to Google’s first page, and for this you need to do SEO of your website and when you have done SEO then your website will rank on Google’s first page.
The text we enter in the search box of Google or any search engine is called a keyword, and when this keyword is searched, Google shows two types of results on the search engine result page.
- Organic Result
- Paid Result
There is a difference in Organic Results and Paid Result, for Organic Result, it is compulsory for you to do on-page SEO and off-page SEO in which you need quality backlinks to rank website in the Google search engine and then Google the website shows on the first page but it takes a few months, while the paid result is different, in the paid result you don’t wait months, in 24-48 hours, your website starts appearing on Google’s front page but the condition is that you have to pay money to Google first for it, then it is possible.
advantages and disadvantages of Organic Result and Paid Result
Organic results take you a few months to bring the website to Google’s front page, but in the paid result, your website comes to Google’s first page within 24-48 hours.
In the organic result, traffic comes delay, traffic starts coming to your website when your website begins to rank, while in paid results you get instant traffic.
In the Organic Result Your Website Once Comes to Google’s First Page, it stays on the first page for a long time. But when your website comes to the first page in the paid result, it stays on the first page until you have money in your Google AdWords account.
- On-Page SEO
- Off-Page SEO