Google Announces Broad Core Update June 2019
Google launched an algorithm in June 2019, which is called Broad Core Update, Google tweeted on June 2nd that it is going to update the algorithm of Broad Core Update on June 3rd and Google has done live this updates on June 3rd. This update has affected the ranking of some websites so that the traffic of some websites has increased, and the traffic of some websites has decreased.
Google always trying to show best result to the user and Google is always focusing on that thing.
In the Broad Core update, Google has targeted those websites which are related to YMYL (Your Money Your Life), websites like Health, happiness, safety, or the financial site come in it. These websites have been targeted by Google. Google has checked the content of such websites, keywords, and backlinks, and on this website has these all things are not included properly that websites affected by this algorithm.
According to Google’s panda, penguin, and hummingbird algorithm, your website should have quality content, as well as your website, should have quality backlinks. Keeping all this in mind, you have to design your website and work on SEO, and if you do not follow all these things, then your website will be affected by all the algorithms before the broad core update.
Google has placed these websites in E-A-T criteria. E-A-T stands for Expertise-Authoritativeness-Trustworthiness and your website should follow these three things.
Google has started E-A-T criteria from 2014
Expertise- Whatever content you are writing on your website or in the blog, then you should have complete knowledge about that topic or that thing; whatever you are writing should be clear and should be informative. To say means that the content is writing, they should be an expert in that field.
Authoritativeness- If you are writing any content and have any other author of that content then you have to tell about the author, what his job profile or work profession, and if you have his photo, so you can also show it.
Trustworthiness- The content you write should be Trustworthy. People should believe in your website. Security most important for an e-commerce website because when you shop online, you have to give your bank details or card details. This means that the user who came to your site should completely feel safe, for this, you have to add an SSL certificate on your website and make your website https, as well as provide your contact details and make a profile on your website.
According to Google’s algorithm, if your website or any page and content of your website affects someone’s health, happiness, security, or financial stability, then it is called the YMYL page.
If your website has the effect of this algorithm, then you can go to your Google Sitemap to find out the errors and you have done whatever you asked Google to do. And bring your website into the E-A-T criteria, so that your website should not be affected by this algorithm.
If your website comes in YMYL and your website is related to someone’s health, happiness, financial or security, then you have to put in your website E-A-T criteria. The person who wrote the content in your website should be an expert in that field, and whoever wrote this content should have a well-recognized authority, as well as your website and your content should be trustworthy if all these things are in the website then you do not have to worry and if not, then you have to work on it so that your website Will start to rank in google search engine.